A: Todayís cosmetics are designed for long wear and smooth coverage, but sometimes you want to do something to help maximize these
effects. Eye shadow is an especially important area to pay attention to. Because the eye has many folds and creases as it opens and
closes, eye shadow can often clump and crease as it gets worn for longer periods of time.
To combat these problems, try using a cream eye shadow for smooth, blendable color. If cream
eye shadow isnít your thing, make sure to use a good moisturizer on the face and especially around the eyes. Once the skin is well
moisturized, you can apply powder eye shadow and get a longer lasting effect. Applying the eye shadow with a brush will also help to
give smoother, more even application and blending.