Privacy Policy

Effective Date: August 2, 2026
 
Last Updated: August 2, 2026
 
You can change your cookie consent preferences at any time by clicking here.
 
 
At Greatestlook.com, operated by Netserveplus bv, (“we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information of our global visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website Greatestlook.com (the “Site”).
 
Because Greatestlook.com serves an international audience—including visitors from the European Economic Area (EEA), the United Kingdom (UK), the United States, and other regions—this policy is designed to comply with applicable global privacy laws, including the General Data Protection Regulation (GDPR), the UK GDPR, and U.S. State Privacy Laws (such as the California Consumer Privacy Act / CPRA).
 

1. Scope & General Information

Greatestlook.com provides information, articles, inspiration, and resources related to hair care, hairstyles, fashion, and beauty trends. This Privacy Policy applies to all information collected through our Site, email communications, and any associated online services.
 
By using the Site, you acknowledge the terms described in this Privacy Policy. If you do not agree with the terms, please do not access or use Greatestlook.com.
 

2. Information We Collect

We collect information in two main ways: directly when you provide it to us, and automatically as you navigate through the Site.
 

A. Information Provided Directly by You

• Contact & Communication Data: If you contact us via contact forms, customer service, or email, we collect your name, email address, and the content of your message.
 
• Newsletter/Subscription Data: If you opt into any email newsletters or updates, we collect your email address and preferred communication preferences.
 

B. Information Collected Automatically

When you visit Greatestlook.com, third-party technologies and automated tools gather technical log data about your device and browsing activity, including:
 
• IP address (anonymized/truncated where required by law).
 
• Browser type and version.
 
• Operating system and device model.
 
• Referring URLs and exit pages.
 
• Date, time, and duration of visits.
 
• Page views, click pattern data, and navigation pathways.
 

3. How We Use Your Information

We use the information collected for legitimate business purposes, including:
 
1. Operating & Maintaining the Site: Ensuring content renders correctly on your browser and device.
 
2. Analytics & Performance: Measuring traffic, audience engagement, and content popularity through Google Analytics.
 
3. Monetization & Advertising: Displaying relevant non-personalized or personalized advertisements through Google AdSense and affiliated third-party ad networks.
 
4. Affiliate Marketing: Tracking clicks on product recommendation links to fulfill Amazon Associates program requirements.
 
5. Security & Spam Prevention: Protecting the Site from fraud, malicious activity, and technical abuse.
 
6. Communication: Responding to inquiries or support requests sent directly by you.
 

4. Legal Bases for Processing (GDPR Compliance)

If you are located in the EEA or UK, we process your personal data under the following legal bases pursuant to Article 6 of the GDPR:
 
• Consent (Art. 6(1)(a) GDPR): Required for setting non-essential cookies (such as analytics, personalized ad cookies, and affiliate tracking cookies) via our Consent Management Platform (CMP) or cookie banner.
 
• Legitimate Interests (Art. 6(1)(f) GDPR): To ensure website performance, secure our infrastructure, prevent fraud, and understand audience demographics to improve content.
 
• Legal Obligation (Art. 6(1)(c) GDPR): To comply with legal requirements, standard accounting rules, or valid law enforcement requests.
 

5. Third-Party Services & Monetization Disclosures

Greatestlook.com works with trusted third-party providers to analyze traffic and fund our free content through advertising and affiliate links.
 

A. Google Analytics

We use Google Analytics (provided by Google LLC / Google Ireland Limited) to collect aggregated statistical information about website traffic and user interaction.
 
• Google Analytics uses cookies to generate statistical information about website usage.
 
• IP anonymization is enabled on Greatestlook.com, meaning IP addresses are masked before processing.
 
• You can prevent Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
 
• To learn how Google uses data when you use partner sites, visit Google's Privacy & Terms Page.
 

B. Google AdSense & Third-Party Advertising

Greatestlook.com is monetized using Google AdSense and associated Google certified advertising partners.
 
• Cookies & Web Beacons: Third-party vendors, including Google, use cookies (such as the DART cookie) to serve ads based on your prior visits to Greatestlook.com or other websites across the web.
 
• Personalized vs. Non-Personalized Ads: Depending on your location and cookie consent choices, Google may show personalized advertisements (tailored to your interests) or non-personalized advertisements.
 
• Opting Out of Advertising Cookies:
 
   a. Users can opt out of personalized advertising by visiting Google Ad Settings.
 
   b. You can also opt out of third-party ad network cookies by visiting aboutads.info/choices or Your Online Choices (EEA/UK).
 

C. Amazon Associates Program Disclosure

Greatestlook.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon websites (e.g., amazon.com, amazon.co.uk, amazon.de, etc.).
 
Affiliate Disclosure Statement: As an Amazon Associate we earn from qualifying purchases.
 
When you click on an Amazon affiliate link on Greatestlook.com, a third-party tracking cookie is placed on your browser to track purchases made within a specified session frame. This allows Amazon to assign sales commissions to our site at no additional cost to you.
 

6. Cookies Policy & Choice Controls

Cookies are small text files placed on your device by your browser when visiting a website.
 
Types of Cookies Used:
 

Strictly Necessary Cookies

• Purpose: Site navigation, load balancing, security, and consent management.
 
• Provider: Greatestlook.com / CMP
 
• Expiration: Session to 1 year
 

Analytics Cookies

• Purpose: Measures traffic patterns, visitor counts, and popular pages.
 
• Provider: Google Analytics
 
• Expiration: Up to 2 years
 

Advertising / Targeting Cookies

• Purpose: Delivers relevant ads, measures ad performance, and prevents repetitive ads.
 
• Provider: Google AdSense & Partners
 
• Expiration: 30 days to 2 years
 

Affiliate Tracking Cookies

• Purpose: Tracks purchases referred from Greatestlook.com to partner stores.
 
• Provider: Amazon Associates
 
• Expiration: 24 hours to 90 days
 

How to Manage Your Cookie Preferences

• Consent Banner / Preference Center: When visiting Greatestlook.com from regions requiring opt-in consent (e.g., EEA, UK), you can accept, reject, or customize your non-essential cookie choices using our cookie consent prompt. You can change your cookie consent preferences at any time by clicking here.
 
• Browser Controls: Most browsers allow you to block, delete, or reject cookies via settings (usually found under Settings > Privacy & Security).
 
• Industry Opt-Out Portals: You can express advertising choices via:
 
   a. Digital Advertising Alliance (DAA)
 
   b. Network Advertising Initiative (NAI)
 
   c. EDAA YourOnlineChoices (EU/UK)
 

7. Your Privacy Rights

Depending on your geographic location, you possess specific legal rights concerning your personal information.
 

A. European Economic Area (EEA), UK, and Swiss Residents (GDPR / UK GDPR)

You have the following rights regarding your personal data:
 
• Right to Access: Request a copy of the personal data we hold about you.
 
• Right to Rectification: Request correction of inaccurate or incomplete data.
 
• Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
 
• Right to Restrict Processing: Request limited processing of your personal data.
 
• Right to Data Portability: Request transfer of your data to another controller in a structured, machine-readable format.
 
• Right to Object: Object to processing based on legitimate interests or direct marketing.
 
• Right to Withdraw Consent: Withdraw previously granted consent for cookies or marketing at any time without affecting prior lawful processing.
 
• Right to Complaint: Lodge a complaint with your local Data Protection Authority (DPA).
 

B. United States Residents (CCPA / CPRA / State Laws)

If you reside in California or states with comprehensive privacy frameworks (e.g., VA, CO, CT, TX), you have the right to:
 
• Right to Know / Access: Request details on personal information categories collected, sold, or shared.
 
• Right to Delete: Request deletion of personal information collected from you.
 
• Right to Correct: Request correction of inaccurate personal information.
 
• Right to Opt-Out of Sale / Sharing: Opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising.
 
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your state privacy rights.
 
Note regarding "Sale or Sharing": Greatestlook.com does not sell personal data for monetary payment. However, using third-party advertising cookies (such as Google AdSense) may constitute a "sale" or "share" under California law. You can exercise your opt-out rights via our cookie consent banner, or by clicking the "Do Not Sell or Share My Personal Information" link at the bottom of the webpage.
 
To exercise any of these rights, please contact us using the information in Section 12.
 

8. International Data Transfers

Greatestlook.com operates globally and utilizes servers and cloud providers located in various countries, including the United States.
 
When personal data from visitors in the EEA or UK is transferred internationally, we rely on legally recognized transfer mechanisms, such as European Commission-approved Standard Contractual Clauses (SCCs), or third-party certifications under the EU-U.S. Data Privacy Framework (DPF), to ensure your information receives an equivalent level of protection.
 

9. Data Retention & Security

• Data Retention: We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, satisfy accounting/legal requirements, or resolve disputes.
 
• Data Security: We implement appropriate technical and organizational security measures (such as SSL encryption and firewall protocols) to safeguard your data against unauthorized access, loss, alteration, or disclosure. However, no transmission over the internet can be guaranteed 100% secure.
 

10. Children’s Privacy (COPPA)

Greatestlook.com is a general audience website focused on fashion and hair care. The Site is not directed toward children under 16 years of age, and we do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us immediately so we can remove such data promptly.
 

11. Links to External Websites

Our articles and content contain links to third-party websites (including Amazon.com and external fashion or hair product sites). We are not responsible for the privacy practices, content, or cookie usage of third-party platforms. We encourage you to review the privacy policies of any third-party websites you visit.
 

12. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, third-party vendor requirements, or evolving legal frameworks. Updates will be posted on this page with an updated Effective Date at the top. We encourage you to review this policy regularly to stay informed.
 

13. Contact Information

If you have questions, comments, or formal requests regarding this Privacy Policy or your personal data rights, please contact us at:
 
• Website: Greatestlook.com
 
• Email: webmaster1@greatestlook.com
 
• Mailing Address: Netserveplus bv, Wolstraat 21, 8800 Roeselare, Belgium
 
• VAT Registration No: BE 0876.635.124